Pinterest is one of the most underrated social media platforms available. When you are planning for social media marketing for your business the first thing that strikes your mind will be Facebook, Instagram, Twitter, YouTube, etc. because they are more popular among people. According to Neustar's research, Pinterest is 1.5x more valuable than paid search and 2.3x times more efficient than other social media marketing platforms. The only thing you need to do is think out of the box and develop the right Pinterest marketing strategy particularly if you are running businesses like selling gift items, home appliances, beauty, fashion, and footwear, etc. The